About Lao Best Brand Association
Driving Excellence, Building Partnerships, Transforming Communities
Our Story
The Lao Best Brand Association was established in 2025 with a bold vision: to unite, strengthen, and elevate Lao businesses on the global stage. What began as a collaborative effort among a small group of visionary entrepreneurs has rapidly evolved into the premier business association representing the finest of Lao enterprise and innovation.
2025 - Foundation
Established with 4-5 founding members, driven by a vision to elevate Lao businesses globally
2025 - Rapid Growth
Expanded to nearly 80 member businesses across diverse industries throughout Laos
Present - Leading Platform
Now serving as the premier platform for Lao business excellence with 300+ product SKUs
Our association was born from a fundamental belief that Lao businesses possess unique strengths—from our rich cultural heritage and natural resources to our entrepreneurial spirit and commitment to quality. We exist to ensure these strengths are recognized, nurtured, and celebrated both domestically and internationally.
Our Mission
To empower Lao small and medium enterprises through comprehensive business development support, strategic partnerships, and market access facilitation, while preserving and promoting the authentic values and quality that define Lao excellence.
We are dedicated to building bridges, creating value, fostering growth, preserving heritage, and generating meaningful impact.
Our Vision
To be the leading catalyst for Lao business excellence, recognized regionally and globally as the definitive platform for authentic, high-quality Lao products and services.
We envision a thriving ecosystem where Lao enterprises compete confidently on the world stage while contributing meaningfully to their communities.
Core Values
Excellence
We maintain the highest standards in everything we do, ensuring that the Lao Best Brand certification represents uncompromising quality.
Authenticity
We celebrate and preserve the unique cultural heritage, craftsmanship, and natural advantages that make Lao products distinctive.
Collaboration
We believe in the power of unity and partnership, fostering strong relationships among members and across international boundaries.
Innovation
While honoring tradition, we embrace modern business practices, technology, and innovative approaches to growth.
Sustainability
We are committed to business practices that benefit our members, their communities, the environment, and future generations.
Integrity
We conduct all activities with transparency, honesty, and ethical business practices that build trust and long-term relationships.
Our Leadership
Ms. LATSAMY VETSAPHONG
President and Managing Director
With over 20 years of distinguished experience in international business, Mrs. Latsamy brings exceptional expertise and vision to our association. Her leadership philosophy centers on collaborative growth, international partnership development, and the empowerment of women entrepreneurs.
- President & CEO of MekongLao Ex-Im Sole Co. Ltd.
- President & CEO of MTP Interior Design Co. Ltd.
- President & CEO of Mekong Lao Agriculture Co. Ltd.
- Board Member, Lao Business Women Association
- Consultant for ASEAN Retail-Chains Franchise Federation
Mr. SOUNAY PHOTHISANE
Chief Business Development Officer
As our Chief Business Development Officer, Mr. Sounay brings specialized expertise in strategic partnerships, market development, and operational excellence. His role encompasses member business development, international partnership facilitation, and implementation of comprehensive support programs.
- Strategic partnerships development
- Market development and expansion
- Member business development programs
- International partnership facilitation
- Operational excellence implementation
Our Impact by the Numbers
Member Businesses
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Product SKUs
0
+
SMEs Supported
0
Average Growth
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%
International Markets
0
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Funding Facilitated
$
0
M+
Jobs Created
0
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Communities Impacted
0
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Our Strategic Initiatives
🏭
Infrastructure Development Program
Building essential business infrastructure including retail outlets, manufacturing tools, food processing hubs, and research & development facilities to support member growth and innovation.
🌐
International Partnership Framework
Systematic approach to international business development including the pioneering Laos-China Women Entrepreneurs Cooperation initiative, serving as a model for regional collaboration.
⭐
Quality Enhancement Initiative
Comprehensive quality assurance programs ensuring all member products meet international standards while preserving their authentic Lao characteristics.
💰
Funding and Investment Facilitation
Actively connecting members with external funding sources, investors, and financial institutions to fuel business expansion and innovation.
📚
Skills Development and Training
Ongoing educational programs covering e-commerce, international trade, quality management, and business strategy to enhance member capabilities.
🤝
Government Partnerships
Strong relationships with government agencies to facilitate regulatory compliance, policy discussions, and participation in national economic development initiatives.
Join Our Community
Whether you are an established business seeking international expansion opportunities or an emerging entrepreneur looking for comprehensive support and partnerships, we provide the platform, resources, and network to achieve your aspirations.