The Lao Best Brand Association proudly participated in the 2025 NUOL International Conference on Science, Engineering and Innovation (ICSEI 2025), held on 27–28 November 2025 at Crowne Plaza Vientiane. This prestigious event, organized by the Faculty of Engineering, National University of Laos, brought together leading experts, innovators, and industry stakeholders under the theme:
“Promoting Science, Technology, and Innovation for Sustainable Development in Lao PDR and Beyond.”

Our Mission: Driving Lao Products to Global Markets

At the conference, Lao Best Brand Association presented its vision for enhancing Lao product development for export and economic growth. As a government-backed initiative supporting over 200 MSMEs, our mission is clear:

• Empower local producers through technology and innovation.
• Elevate “Made in Laos” products to meet international standards.
• Create sustainable economic opportunities for rural communities.

Through strategic adoption of Science, Technology, and Innovation (STI), we aim to transform traditional craftsmanship into globally competitive brands.

Key Highlights from Our Presentation

Our presentation focused on building a technology-driven value chain that supports MSMEs from farm to global market. Here are the pillars of our approach:

1. Post-Harvest Management
   Introducing modern grading and filtering systems to maximize quality and reduce waste.
2. Hub Processing Excellence
   Providing advanced facilities and technical guidance to ensure premium product standards.
3. Marketing & Distribution
   Strengthening brand identity through innovative packaging and Lao Best Brand retail outlets.
4. Export Readiness
   Equipping MSMEs with international compliance tools and market intelligence for global competitiveness.

Bridging Innovation Gaps

While progress has been significant, challenges remain. Limited access to modern post-harvest technology, quality control systems, and digital supply chain tools creates bottlenecks. To overcome these, Lao Best Brand Association is launching two transformative initiatives:

• Technology Transfer & Innovation Hubs
  Regional hubs will connect universities and MSMEs, enabling hands-on training, pilot projects, and sustainable practices.
• Smart Supply Chain & Export Infrastructure
  Digital platforms for traceability, inventory management, and e-commerce will streamline operations and open doors to international markets.

Impact on Communities

Innovation is more than technology—it’s about people. By empowering MSMEs, we create jobs, skills development, and sustainable livelihoods across all 18 provinces. This ripple effect strengthens local economies and positions Lao products on the global stage.

Recognition at ICSEI 2025

Our participation was honored with a Certificate of Participation, acknowledging our contribution as an invited speaker. This recognition reinforces our commitment to collaboration between industry and academia, driving innovation for inclusive economic growth.

Looking Ahead

Lao Best Brand Association is committed to scaling these initiatives nationwide. Our vision is to establish Laos as a hub for innovation-driven exports, ensuring that “Made in Laos” becomes synonymous with quality, authenticity, and sustainability.

We invite partners, innovators, and stakeholders to join us in building a vibrant ecosystem that transforms local potential into global success.

Together, let’s make Lao products shine on the world stage.
For more information and partnership opportunities, visit www.laobestbrand.com or contact us directly.